Las Vegas, NV – June 2025 — Dr. Paul Hester, founder of Be Medispa in Lexington, KY, delivered a standout performance at The Aesthetic Show, one of the most respected conferences in aesthetic medicine. He was selected to speak and invited to sit on expert panels alongside some of the most well-known leaders in the aesthetics industry, further recognizing his national reputation as a trusted educator and innovator in the field.
This marked Dr. Hester’s second time being invited to present at the conference. With multiple national awards already under his belt from previous years, his return to the stage demonstrated a continued commitment to excellence in aesthetic medicine and patient care.
Over two days, Dr. Hester led four dynamic sessions:
June 27 | 9:35 – 9:50 AM
The Science of Facial Aging
Expressions of Age: The Intersection of Anatomy, Aging, and Emotion
In this session, Dr. Hester explored how facial aging can unintentionally affect emotional expression. He shared how structural changes in the face often cause people to look tired or unapproachable, even when they feel energized and confident. By connecting anatomy with emotion, he showed how providers can deliver results that feel authentic and empowering for the patient.
June 27 | 2:25 – 2:45 PM
The Nonsurgical Facial Rejuvenation Patient, Consultative Assessments, and Treatments
Communication and Mastering the Art of the Aesthetic Consultation
This presentation focused on how meaningful patient-provider communication drives better results. Dr. Hester shared how a great consultation involves active listening, strong facial assessment skills, and treatment plans tailored to the individual. His practical advice highlighted how providers can build trust and long-term relationships with patients.
June 28 | 9:15 – 10:00 AM
The Wellness Edit: What to Offer, What to Skip, and What Actually Works
In this session, Dr. Hester encouraged providers to simplify their treatment offerings and focus on services that deliver proven results. He explained how Be Medispa avoids overloading patients with options and instead prioritizes clinical outcomes, retention, and satisfaction by curating a service menu that truly works.
June 28 | 11:50 AM – 12:15 PM
Augmenting Intelligence and Efficiency with AI in Your Practice
Smarter Staffing: The AI-Powered Recruitment, Training, and Retention Playbook
Dr. Hester closed out his time at the conference with a forward-thinking session on the practical use of AI in aesthetic practices. He discussed how AI can improve recruitment, streamline training, and create stronger alignment across teams. His insights offered attendees a clear and achievable path toward greater efficiency without sacrificing quality or patient experience.
Reflecting on the experience, Dr. Hester shared,
“It’s always an honor to be part of The Aesthetic Show. This year’s event brought together the best minds in the industry, and I was grateful to contribute to such important conversations. What we do in aesthetic medicine is always evolving, and it’s a privilege to help move the field forward in a way that prioritizes both outcomes and ethics.”
From leading clinical discussions to joining panels with the top experts in the country, Dr. Hester’s presence at The Aesthetic Show reinforced his position as a leader in modern aesthetic medicine. It’s a rare and valuable thing to have this level of expertise, innovation, and safety right here in Lexington, and it’s what drives everything we do at Be Medispa.